Customer relationship management made easy
When it comes to luxury travel, clients look for personalized fulfilment. This is why most luxury travel companies are now devoted to enriching the lives of their clients through meaningful experiences. Offering more than just first-class hotels, spas, and Michelin...
Every week, we speak to countless companies across Europe who are still running on a legacy CRM solution. While some are ready for change, other remain more hesitant. What they all have in common, however, are these two things:...
Much has happened to the CRM industry since Siebel Systems was first founded in 1993. Not only have the popular software solutions become more sophisticated and feature-packed, but thanks to cloud technology they’re now more accessible and scalable than...
SAP has acquired Gigya in a deal that is valued at around $350m. Gigya claims to help organisations “build digital relationships with their customers”. It also manages their profile (like a CRM system), their preferences, opt-ins (and outs) and consent...