Customer relationship management made easy
More than 90% of large companies say that they are prepared for GDPR, but only a few have taken the steps to ensure they are compliant. The study, by law firm Paul Hastings, surveyed general counsel and chief security officers...
SAP has acquired Gigya in a deal that is valued at around $350m. Gigya claims to help organisations “build digital relationships with their customers”. It also manages their profile (like a CRM system), their preferences, opt-ins (and outs) and consent...
[huge_it_share] Salesforce is undoubtedly the industry leader in the field of customer relationship management. The public company has over 100,000 products, and changed the market completely in the 2000s, when it overtook big vendors such as Siebel and Act. They...
[huge_it_share] There are two kinds of free CRM: free, but limited – often referred to as freeware -and open source. Freeware is usually a limited version of paid software, and caps the number of free users, contacts and features, and...